Example: 3-property NSW portfolio built over 8 years
This is an example case study showing how the format works. Numbers, names and details are illustrative only. Replace with real client stories under permission.
By the figures.
The situation.
- Dual-income couple with strong borrowing power but no investment property. Both time-poor with young children, wanted a plan they didn't have to manage day-to-day.
- Original broker capped borrowing at $650k for a first investment property, which limited options in Sydney.
- Had been burned once looking at an off-the-plan Sydney apartment that ended up 20% below its projected value at completion.
The strategy.
- Look outside Sydney to NSW regional growth corridors backed by real infrastructure spending (health precinct expansions, road upgrades, employment nodes).
- Start with a duplex build so the first property produces two rental streams from day one, improving serviceability for the next purchase.
- Stagger purchases every 2 to 3 years as equity built up in each property, refinancing to release the deposit for the next one.
- Use house-and-land packages exclusively so full depreciation applies and stamp duty is only paid on the land component.
The result.
- Property 1 (Central Coast duplex, 2018): $625k build, appraised at $920k in 2026. $295k of usable equity funded property 2's deposit.
- Property 2 (Newcastle house, 2021): $685k build, rented at $610/wk, +$40/wk positive cash flow after tax deductions. Current value $840k.
- Property 3 (Northern NSW duplex, 2024): $720k build, dual $380/wk rentals, cash flow neutral. Recently completed, expected 5-year growth curve.
- Portfolio now generates ~$1,600/wk gross rent, has $580k of realised capital growth, and next purchase in the Central Queensland corridor is being planned.
About this example
This page exists to demonstrate the case study layout. All figures, timelines and outcomes shown are illustrative composites, not attributable to any specific client. When you have real case studies to publish, duplicate this file, update the frontmatter fields, and rewrite this body copy to tell the real story.
The layout
Each case study renders in the same shape:
- Hero with a strategy pill (Investor, SMSF, First Home Buyer, HomePay etc.), the client’s location, the headline, a one-line summary, and the publish date.
- Numbers grid with up to six key stats. Any stat you leave blank in frontmatter is hidden, so studies can omit sensitive figures without breaking the layout.
- Situation / Strategy / Result bullets rendered as visual callout blocks. Each is optional and uses the array fields in the frontmatter.
- Long-form narrative (this section) for the story behind the numbers.
- Client quote in a highlighted block, if the client has agreed to attribution.
- CTA to book a strategy call at the bottom.
- Disclaimer noting that outcomes are client-specific and not general advice.
Why the format works
Property investment claims work best when they are specific. “We help clients build wealth” is generic. “This client bought a duplex in Newcastle for $685k in 2021, rented it at $610/wk, and it’s now worth $840k with $40/wk positive cash flow after tax” is verifiable, memorable, and easier to compare against a prospect’s own situation.
Every real case study should aim for that level of specificity: actual purchase prices, actual weekly rent figures, actual capital growth, actual timeframes. Where a client wants anonymity, use a first name or pseudonym and keep the numbers intact.
What to include in a real study
- Their situation before working with EWC, including borrowing capacity, existing property, family situation, and what they were trying to achieve.
- The strategy chosen and why it fit their circumstances (as opposed to a different strategy).
- The property or portfolio bought, with location, purchase price, build details, rental appraisal and settlement dates.
- The result over time, ideally with at least one refinance or equity valuation showing capital growth.
- A quote from the client, if they are willing to be quoted.
- What they would tell someone in a similar position, in their own words where possible.
Replace this file
Delete example-template.md from src/content/case-studies/ once you have a real case study to publish. The site will show whichever real studies you add, ranked by publish date descending.
"This is a placeholder quote demonstrating where a real client testimonial will sit on the page. Replace with actual client wording under permission."
— Example Client, 8-year hold, NSW
Want a plan like this.
Book a 20-minute strategy call. We'll map what's realistically achievable for your borrowing power, timeframe and goals. No cost, no obligation.
Book a strategy call →Case study outcomes are specific to this client's circumstances and are not indicative of what any other client will achieve. Property investment carries risk. Past performance is not a reliable indicator of future results. This content is general information only and not personal financial or investment advice. Consider your own objectives, financial situation and needs, and seek independent professional advice before acting.